External code of Ethics


In little more than half a century, Son Amar has gone from being a humble barbecue barbecue dinner to an amazing theater with a capacity for 3,000 people with one of the most impressive light and sound systems that can be found today.

Son Amar is constantly improving and evolving. In recent years, with the Whittaker family as owners, the changes have been spectacular, getting every season more colorful, more visual effects, with the latest light and sound to give Son Amar a reputation that equates to Son Amar with the best World shows.

Within the line of improvement and under the principles that have always characterized the management carried out, SON AMAR is committed to sustainability in all its fields. Therefore, and as part of the development of its Corporate Social Responsibility strategy, this ethical code is presented. This document aims to define and communicate to the different interest groups, the regulating principles of the activity of SON AMAR. It is a commitment to continuous improvement on the part of the organization within the commitment to sustainable development as an axis of action in SON AMAR.

This code is applicable to SON AMAR, as well as to all its personnel (regardless of the type of hiring, the position they occupy in the organization or its location) as well as to the people who work on behalf of it.
This is a living document that is not intended to replace conventions, agreements or national, community and international laws. However, SON AMAR gives it priority importance.

Property and direction

We collaborate with all parties to offer the best

The activity of SON AMAR is developed from the interaction with the main interest groups.

Son Amar is committed to

The principles that integrate the activity of SON AMAR.

Family - Team Work

Son Amar is a company managed by the Miles Whittaker family from management (management team).

Being the management that is carried out very carefully and closely in all the details.

Family values (leadership, equity and perseverance) are transferred to the working team, looking for an involved and professional team.

Management - Effectiveness | Efficiency

Through the organizational structure and the analysis of results in conjunction with all key departments.

Involving all staff to be the best.

Surprise the customer

Son Amar wants to be characterized as a quality and surprising leisure and restaurant offer, where satisfaction rates show our work. Always seeking to exceed the expectations of our customers.


Through the most spectacular shows. Looking for the uniqueness of the leisure offer within Mallorca.

Transparency and legal compliance

For Son Amar, transparent management is essential that begins through compliance with all applicable legal requirements. Therefore, it has a team of professionals who advise and keep informed.
SON AMAR integrates in its strategy and activity respect for the interests of interested parties. In addition, these entities add to the social responsibility commitments.
Surprise the customer. The customer always comes first.
SON AMAR believes that the client has to leave surprised and we must achieve the highest degree of satisfaction.
The structure, management and operation of SON AMAR is aimed at obtaining maximum customer satisfaction. Due to this principle, there are in SON AMAR mechanisms to measure customer satisfaction in an objective way and perform good customer service before and during the service.
SON AMAR aims to be a leisure and entertainment offer – catering for Mallorcan customers and for tourists where products and shows are combined for both types of clientele.
Year after year SON AMAR designs an offer of shows; capturing new talents; changing or creating new shows and modifying the numbers that form the shows.
Through the application of the regulations described in the “Book of success” and the guidelines set by the organization through the department headquarters, always oriented to provide excellent service to our customers in each session or show.

Legality and transparency

SON AMAR is committed to compliance with legal requirements and other subscribed commitments. For this, it has a system to know and control the applicable legislation. Likewise, it complies with international regulations and commitments regarding human rights (including forced labor and child labor).
Likewise, SON AMAR supports fundamental human rights. It contemplates as denouncible the participation in commercial activities that abuse these rights.
It also supports the elimination of all forms of forced or compulsory labor and protects the eradication of child labor.
Under its principles, it establishes mechanisms for prevention and management in case of potential cases of discrimination.
SON AMAR develops its labor relations under the compliance of the legal framework in applicable labor material.
This Code includes the obligation to comply with the regulations on the prevention of occupational hazards.
SON AMAR works with various companies specialized in different matters, which advise and inform in the different applicable legal fields with the objective of guaranteeing legal compliance.
Within the terms of this Code, legal compliance is extended to those companies that work with SON AMAR.
Equal treatment in all areas and contexts. Respect for plurality
Freedom will be respected for religious, moral, political convictions, etc. as well as equal treatment before gender, race, color, religion, nationality, sexual orientation, age, disability, diversity, union or political affiliation.
SON AMAR has an Equality Plan and a protocol for prevention and action against cases of sexual harassment and because of sex.
All staff must be treated fairly and with respect. Any type of intimidating or discriminatory act is rejected, as well as coercion or abuse of the hierarchical line.
SON AMAR, with respect to equality in the broadest scope, has infrastructure and protocols for care for people with disabilities.
All this is reflected in the annual report that is available to interested parties as an exercise in transparency.
Commitment to continuous improvement. Excellence
This commitment can be verified through the data reflected in the annual report prepared by SON AMAR, which is published annually through the website. In which you can see the degree of improvement, as well as the strategies to achieve the objectives set in a Strategic Planning designed based on the impacts derived from the activity.
Anti-corruption and fight against bribery
It is included in this Code and, therefore, rejected by SON AMAR any form of corruption, extortion, fraud, illegitimate interference in the political sphere or embezzlement.
Bribes and other types of improper payments, whether direct or indirect to any person or organization, are prohibited.
As a deployment of this commitment, SON AMAR establishes the following points:
a) Commitment for anti-corruption and non-interference measures by the Management and Property Team.
b) All the activities of purchase and sale of products and services will be managed with the utmost integrity by the people involved. Avoiding bonuses, gifts, etc. at all times
c) Gifts or services or improvements are not allowed by suppliers, contracts. If they exist, they will be transferred to the Management Team for distribution among the entire team.
d) Hospitality and expenses derived from commercial relations are admitted with the prior consultation and supervision of the Management Team.
e) Prohibition of giving and receiving bribes / facilitation payments.
f) Conflicts of personal or family interests with those of the company must be avoided at any time.
Environment and pollution prevention
SON AMAR’s commitment to the environment is a transversal axis of all its activity.
Its environmental involvement is developed through different strategies:
Through environmental action and management in all activities carried out with environmental awareness and training to the entire workforce.
With a responsible and local supplier management and purchasing policy.
Through different improvement projects in facilities that always have an environmental component focused on optimizing resources and minimizing environmental impacts.
Through the Son Amar Foundation as a non-profit entity created by the property to be able to carry out environmental actions with greater scope.
The results of environmental management can be seen in the Annual Report.

Local commitment

SON AMAR, develops its commitment to the local society and economy through the following strategies:
Through the involvement in the development of the local economy, seeking the introduction of Mallorcan producers within the gastronomic offer.

SON AMAR collaborates with humanitarian institutions, such as the Red Cross, Caritas and Deixalles. Looking for active collaboration projects as internship agreements, which have facilitated future incorporations.


A spirit of teamwork is adopted, collaborating with our partners for the good development of the service. For this, the rules set out in the “Son Amar Success Book” must be respected.
Both the actions of the management system and the annual events that contribute to strengthen the team and generate a good working environment.
SON AMAR, annually rewards among its team the people and departments that have contributed to the creation of a better work environment. All this, as a playful initiative focused on visualizing the importance of this value among staff.
From the direction of Son Amar, leadership is encouraged among the department headquarters and its involvement in the management and improvements of the organization is energized.
SON AMAR measures the work environment every two years as well as other material aspects related to communication, leadership, … and sets strategies for improvement.

Confidentiality and protection of information

SON AMAR, has implemented the Data Protection Regulation extending the requirements and documentation to all parties involved.
The entire team has established a commitment to formalized confidentiality.
There is a commitment to confidentiality in all aspects related to work in which it is necessary to keep professional secrecy, both internally and externally.
The ban on the dissemination of unauthorized information is included.


For SON AMAR, security is essential to develop your activity. Security is embodied through:
Legal compliance and facilities control.
Control of the security and fire fighting elements and installations of the facilities and equipment.
Control of information security; e-commerce; of access to the facilities.
The control of food security.
Of the development of drills or exercises of preparation before possible cases of emergency of bimonthly form.

Regulation and validity of the code

This Code of Ethics will be communicated to all staff and people working on its behalf through the usual channels.
Once communicated, no person / entity may justify conduct contrary to that regulated in this Code, referring to their lack of knowledge.
The complainant must identify himself, providing all the necessary data, as well as the data on the complainant. Anonymous claims will not be processed.
Any complaint will be communicated through the following means: info@sonamar.com
To ensure confidentiality in matters associated with this code, the person receiving the complaint as well as the people involved in its management / resolution have formalized a commitment to confidentiality.
Failure to comply with the principles and norms presented in the Code of Ethics, as well as regulations that are displayed, may involve disciplinary measures, depending on each case; being able to derive to the application of the pertinent sanctioning procedure according to the labor legislation or to derive in restrictions or changes in the contracts or commercial agreements.
This Code is not subject to any periodicity of revision.

Property and Management Team